For the last 20 years, In-Dey-Go has provided Fundraisers for Canadian Schools, Groups and Teams, but did you know that they are 100% Canadian owned and operated.  Oh Canada!  We have enjoyed meeting our clients over the years and running fundraisers in some amazing places!!

Did you know that the farthest North we’ve every sent cookie dough was to Iqaluit, Nunavut?  That’s way up on Baffin Island!  We’ve also had many fundraisers on Vancouver Island and all the way to the East Coast.  We have also run Fundraisers everywhere in between!  And I mean everywhere!

Screen Shot 2019-04-04 at 11.41.06 AM
Iqaluit, Nunavut has been our most Northerly client!

In-Dey-Go now has fundraising options that can be shipped easily through Canada Post or other Couriers if your location is hard to reach via transport trucks – try our Coffee/Tea Fundraisers or our brand new Artisan Soaps!  Either can go by mail 🙂

Contact In-Dey-Go to get started. www.indeygo.com info@indeygo.com or drop us a line at 877-463-3946.

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Soaps and Bath Products!two rubber ducks on water

We have Soap and Bath Product Fundraisers!

We’ve added to our fundraising line!  In-Dey-Go Fundraising is excited to offer our new Soaps, Bath Bombs and Mineral Baths!  Bring happiness to your face and body with our artisan hand made bath products plus make excellent profits for your group fundraising goals.  Contact us to find out more info@indeygo.com or 877-463-3946

Spring Planters and Bedding Plants

close up photography of purple petunia flowers

Don’t forget about our amazing Hanging Baskets, Planters and Bedding Plants for fundraising.  This year we are proud to add Strawberry Baskets, Tomato Tumblers, Mixed Herbs, as well as Easy Wave Petunias perfect for your garden or patio.  All plants have been grown locally and are perfect for our climate.  Planter Fundraisers are available in Edmonton, Calgary, Red Deer and the surrounding areas.  Contact In-Dey-Go Fundraising to get started.


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Cras tristique turpis justo, eu consequat sem adipiscing ut. Donec posuere bibendum metus. Quisque gravida luctus volutpat. Mauris interdum, lectus in dapibus molestie, quam felis sollicitudin mauris, sit amet tempus velit lectus nec lorem. Nullam vel mollis neque. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam vel enim dui. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Sed tincidunt accumsan massa id viverra. Sed sagittis, nisl sit amet imperdiet convallis, nunc tortor consequat tellus, vel molestie neque nulla non ligula. Proin tincidunt tellus ac porta volutpat. Cras mattis congue lacus id bibendum. Mauris ut sodales libero. Maecenas feugiat sit amet enim in accumsan.

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Need Help Fundraising?  It’s no secret that schools, groups and sports teams have fundraising needs.  In-Dey-Go Fundraising can help.  We recommend the following to help your fall fundraiser be successful:

  1. Plan Early – Let’s get out of the gate early!  Plan to run your fundraiser Sept/Oct and have all the orders in by the end of October.  In over 20 years of business, we have found that this timeline ensures maximum success.  It also frees up your time (less stress!!) closer to the holidays!
  2. Choose a Fundraising Company that sets your group up for Success – Did you know that In-Dey-Go Fundraising will provide everything you need free of charge?  Glossy, colour order forms and support materials are sent out complimentary to your group.  You can easily set up an online store too!
  3. Communicate to your group and customers – make sure that your goals and intentions are clear.  What are you fundraising for?  What is your target amount?  Your customers will be willing to spend money if they know where the cash is going.  Your participants will be willing to take part and meet the goal if it is clearly defined (for example – each person needs to sell 4 tubs in order to reach our goal of raising $1800 for the new playground).
  4. Choose a quality product – In-Dey-Go Fundraising provides products made in Canada and supports local producers where possible.  Cookie Dough made us famous, but we’ve got other amazing products in our line up!  Did you know that In-Dey-Go also has Frozen Muffin Dough, Cinnamon/Sticky Buns, Beef Jerky, Coffee/Tea Fundraisers and new to select areas – we have Pasta!  Our Harvest Bundle Veggie Fall Fundraisers are also available in select areas.

    cookies crumbs dessert food
    Photo by Pixabay on Pexels.com

 

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Photo by Pixabay on Pexels.com

Here we are: the end of the school year!  As a PAC Volunteer, your meetings are coming to a close and your committee will go their separate ways.  For many on the PAC crew, this will be their last year on the committee as their kids are moving onto another school.  Here are 3 tips for turning things over to the new committee:

  1. Introduce the new PAC members in an email/newsletter/tweet/facebook post.  Include a mini-bio for each member with their goals for next year’s PAC.  Engaged and involved parents understand the challenges and triumphs of the PAC plus it builds stronger relationships between parents, teachers, staff and students.
  2. Set up your fundraising goals for next year.  How much money will be needed for fun events and field trips?  How will you raise the money?  Update the PAC binder with the most current information for the new fundraising coordinator (this is where you call In-Dey-Go Fundraising or visit our website – we can help!!)
  3. Get others involved!  Harness the power of volunteers and don’t be afraid to delegate.  Schools with increased parent volunteering also enjoy increases in average grades, attendance and over all student wellbeing.  You can make a difference!

Have a great summer – feel free to contact In-Dey-Go Fundraising with any of your fundraising questions!  www.indeygo.com (877) 463-3946 info@indeygo.com

 

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pexels-photo-730145.jpegWe get it – fundraising is not glamorous – but it certainly is one of the most important positions out there in the PAC world.  We realize you were probably the only one to put your hand up at the PAC meeting when the word ‘Fundraising’ came up.  Everyone else pretended to be on their phone or didn’t make eye contact with anyone until the topic had passed!  Because of your commitment to help out, we want to make your life as easy as possible!

Over the last 20+ years, we’ve helped many fundraising coordinators with their campaigns and we recognize what is needed.  Let’s just say that when it comes to running fundraisers, we know what you need, and we know the kind of person you are!  Here are some of the trends we’ve noticed with the coordinators we have worked with:

  • You are well organized and with your kids involved in many different activities, you are pulled many directions on any given day, but you know how to break things down step by step
  • You are an excellent communicator and have the ability to delegate when needed
  • You are strongly committed to your family, your school, and your cause.

We also know that being the coordinator can sometimes feel overwhelming.  We can empathize with this completely and are  committed to supporting your fundraiser from start to finish.  From the first phone call or email – we are here to answer any questions, and help you out in your role.  Whether it’s your first fundraiser or you’ve been at this for ten years, there are always questions and concerns that need attention. We want you to meet your fundraising goals and succeed!  At the end of the day, when your fundraiser has provided cash for a new wheelchair, ice time, a new playground or funds for a class trip, your time is worth it!

We should all be giving a big thanks to those people who raise their hand and say “I’ll take the lead and be the fundraising coordinator!”  It is a selfless role that takes time, effort and desire to make things better for the group – ultimately this makes it better for communities we live in!

 

www.indeygo.com

info@indeygo.com

877-463-3946

 

 

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What’s your fundraiser made of?  In-Dey-Go Fundraising is proudly Canadian and we source as many of our products from Canada as possible.  Mind you, we’ve never come across a coconut that was raised in Canada, but any other ingredients that can be sourced in Canada, you can bet we are using it!  Over 70% of our raw ingredients are sourced from Canadian producers. The quality of our fundraising products are second to none.  You can’t beat the attention and care put into every item and In-Dey-Go stands behind each product 100%.

We are proudly supporting other Canadian businesses; some big, and some small.  Our In-Dey-Go Frozen Cookie Dough, Muffin Dough and Cinnamon Buns are made in our world class facility.  We’ve been creating recipes and jobs for over 20 years!

In-Dey-Go Beef Jerky, Coffee/Tea, and our newest member, Pasta, are all hand made in small Alberta businesses.  We love supporting this activity and the wheel keeps going around and around, because the end users are supporting your group or school as well!

So, the next time you are choosing a fundraiser for your group, ask yourself, where is it made? What is it made from?  What is the time frame for delivery?  Is there support throughout the process? At In-Dey-Go we can stand proud in our answers!

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Everyone knows that there are thousands of causes out there competing for fundraising dollars.  Many times it’s a strategic marketing ploy or a gimmicky challenge that get people to donate.  Let’s ask ourselves, out of the biggest of non-profit challenges, how many of the donors have returned to donate more than just once?  Probably a very small percentage! Here are a few tips to  retain your donors and your volunteers and ultimately raise more funds:

  1. Gratitude – send your donors and volunteers a warm Thank You card or email.  Send this out soon after the donation of time or money – don’t forget!
  2.  Sharing Information – Where has the money been used?  What good are the donors’ dollars up to?  Share what the volunteers have been participating in and have an ‘hours donated’ chart (our pic for this month’s Blog is from the Calgary Food Bank).  Something fun, engaging, relevant and impactful!
  3.  When fundraising with a product, keep it simple for your volunteers and clients; ask yourself the following to ensure success:
  • What is the profit margin?
  • Is this product/company local?
  • Is this a quality product?
  • Can my volunteers easily sell this?
  • Relevance – Will my donors buy this?

      4. Make it easy – Set up an online store or a central location where people can buy your fundraising product or make a donation.

       5.  Keep good records and goals – how much did we raise last year?  How many new donors versus repeat donors and what will our goal be for this year?  Use your database and keep it clean in order to follow up with your valued clients and volunteers!

 

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When we started In-Dey-Go Harvest Bundles in the Fall of 2016 we never dreamed that the Food Bank Donations would be so popular!  We’ve teamed up with a local Edmonton grower to offer fresh vegetables to schools in Edmonton, Red Deer and Calgary.  Not only do participants have the opportunity to sell parcels of fresh veggies to family and friends, there is also an option to buy a bundle for the local food bank.

As we saw orders come in from the schools, we were astounded at the generosity of each participant’s customers.  The first year we offered the Harvest Bundles, we donated 3000 lbs to Community Food Banks, but 2017 blew this number out of the water, when we took over 12,000 lbs to local Food Banks!

Many small actions add up to big things!  Our participating schools and students have so much to be proud of.  The schools make money for their cause, the students are selling healthy vegetables to family and friends, and the food bank donations go straight to an amazing cause.  If you are interested in running an In-Dey-Go Harvest Bundle Fundraiser for Fall 2018, give our team a call (877) 463-3946 or visit www.indeygo.com.  It’s easy, it’s local, it’s healthy, and the profits are great!

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With In-Dey-Go, setting up a fundraiser is a cinch. Choose your project, get your order forms printed and work with your group to set up financial goals. But once your group is motivated and your participants all have forms in hand, it’s not just a waiting game until the final day to turn in forms. Steps should be taken after initial contact with potential buyers and the coordinator must also keep sellers engaged. How? See our tips below.

Follow Up

Once initial contact has been made with potential supporters, follow up with emails, phone calls, and messages. Encourage all of your fundraising participants to do the same. In today’s busy world, we could all use a reminder now and again. Invitations and requests often fall through the cracks, lost among the many important things to do. So, remind your participants and supporters about your fundraiser.

Maintain Momentum on Social Media

Many groups kick off a fundraiser with great social media presence. However, one or two posts at the beginning isn’t enough. Put out a few posts after the fundraiser has started. Remind people that there’s only a few days left to support, or share your mission again. If purchasing new uniforms, show pictures of the ones you’d like to get or put up pictures of the sad state of your current uniforms. Stay present on social media throughout the duration of the campaign.

Eyes on the Prize

Towards the end of your campaign, check in with each of your participants to see how close they are to meeting their goal. Help them brainstorm about other people in their life whom they can ask for support.

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Fundraising is somewhat of an art. While you can always go through the regular steps of asking family members, office contacts, and friends for support, here are a few tricks that can help you increase your fundraiser’s reach and earn more.

Online E-store

An e-store is one easy to setup, sure fire way to make more sales. We’ve found that it typically boosts a campaign’s sales by about 10%. In today’s world, people look for convenience. An e-store facilitates that ease. Payment, orders and communication are all rolled into one. All you have to do is send the link, and your supporters and customers do the rest. Of course this doesn’t eliminate the need to speak to relatives and family, it just eases the process. With In-Dey-Go’s stress-free e-store you’ll get set up quickly via a link on our website. We take care of all of the technical details and give you access to your e-store within 24 hours.

Advertise

While you should definitely use social media and technology when getting the word out about your fundraiser, don’t forget about traditional advertising. The local paper might be willing to run a story on your group, or make posters and ask for permission to post them around town. Asking for airtime on the local radio station is also a good option. Also, remember to ask for our FREE posters. All you’ll need to do is post them.

Sharing

The more influential people you can get to spread the word, the better. So don’t simply ask your aunt to sign up for some In-Dey-Go cookie dough, ask her to take a sign-up sheet to her office, too. And of course remember to ask friends and family to share about the campaign through social media.

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No matter what cause you are trying to raise money for, you need a solid fundraising plan of action. Running a successful fundraising campaign with In-Dey-Go is simple if you follow a few key steps to success.

Step 1: Book your fundraiser.

You can do this by contacting In-Dey-Go either via email (Info@indeygo.com), phone (1.877.463.3946), or online by accessing our info package. We will send you order forms and other necessary paperwork, such as instruction for running a campaign, free of charge, upon receipt of your request.

Step 2: Set a time frame for your campaign.

A reasonable length of time is one to two weeks from start to finish. The delivery date varies depending on your location, but is generally between 7 and 14 business days after your order is received. Let participants know the date that the order forms are to be handed in. We will do our best to accommodate your requested date of delivery.

Step 3: Distribute the order forms to participants.

Hand out the order forms to your participants and communicate your campaign goal to them.

Step 4: Collect the order forms.

On the last day of the campaign, gather the order forms, count the number of units ordered, and place your final order online or fax in your master order form.

Step 5: Organize volunteers to distribute products.

On the day of delivery, have two or three volunteers on hand to help you distribute your In-Dey-Go products to your fundraising participants. The participants will then deliver the In-Dey-Go goodies to their customers.

With In-Dey-Go, fundraising is simple! Get started today.

For a limited time, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful holiday campaign.

At no additional cost, you will receive:

  • One ebook including tips, tricks, and tools to help support your fundraising efforts
  • Social media and email templates for increased sales
  • One webinar with a question and answer period
  • Digital and print copies of all support documents

For more information or to register, please email Karla Helm at karla@indeygo.com.

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At In-Dey-Go, giving back is at the core of our mission. Our goal is to donate 1% of our sales to non-profit organizations that may not be able to run a fundraiser. To date, we have proudly donated over $60,000 to various non-profit organizations including the Alberta Institute for Wildlife Rehabilitation, Animal Rescue Foundation, Bow Valley SPCA, Calgary Drop-In Centre, woman’s shelters, and Yellowstone to Yukon Conservation Initiative, just to name a few.

Why is giving back important to In-Dey-Go?

Being supportive of community causes and looking for ways to give back is an essential practice for In-Dey-Go for the following reasons:

  • By giving back to the community, we can help address issues or needs that the government is unable, unwilling, or not well suited to address adequately.
  • By getting involved with causes that are important to each of our team members, our company culture is healthier, happier and stronger.
  • Getting involved in community service is an excellent way to strengthen relationships and team dynamics.
  • Contributing to the health of impactful organizations makes our global community a better place to live.
  • Partnering with diverse organizations to give back can form positive, productive relationships that may otherwise not have been formed.

Learn more about our commitment to giving at http://www.indeygo.com/about-fundraising-company.php.

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We value community.

In-Dey-Go was born from a strong belief in community, which is why we offer our support to community groups whenever possible.

We donate to charity.

Our goal is to donate 1% of our sales to charity. To date, we are proud to say that we have donated over $60,000 to various non-profit organizations.

We take pride in our work.

At In-Dey-Go, we take pride in knowing that selling our products is stress-free and profitable for groups who need to raise money.

We are proudly Canadian.

In-Dey-Go is based out of Canmore, Alberta, Canada. We use Canadian ingredients, sourcing local suppliers whenever possible, to make our goods. It doesn’t get more Canadian than this!

We embrace hard work.

In-Dey-Go has been in business since 1996, and we have sold over 15 million cookies! Put them end-to-end and the cookies stretch for more than 750 km!

We uphold quality.

We specialize in making Gourmet Cookie Dough, Gluten-Free Cookie Dough, Dry Cookie Mix, Muffin Dough, Ready to Eat Cinnamon and Sticky Buns, Beef Jerky, Coffee & Tea, All Natural Cookie Dough for Dogs and Harvest Bundles for groups who are looking for excellent fundraising products.

We provide unmatched service.

We offer our services to groups throughout Canada. Our In-Dey-Go products have been delivered as far north as Nunavut and as far east as Halifax, Nova Scotia. The support you will receive will be exceptional. Our goal is to make your life easier while ensuring your fundraising efforts are successful and lucrative.

We are tenacious.

We have been in the fundraising business for 20 years and are still going strong.

We offer simplicity.

We strive to ensure that your job as a coordinator is as simple as possible. We will guide you through every step of the process and provide you with all of the necessary paperwork, including step-by-step instructions.

We grow together.

Our mission is clear—we want you to succeed. By providing delicious products and easy to run campaigns, we are confident that you will reach your financial goals and have fun in the process.

Are you ready to begin your fundraising campaign with In-Dey-Go?

For a limited time, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful holiday campaign.

At no additional cost, you will receive:

  • One ebook including tips, tricks, and tools to help support your fundraising efforts
  • Social media and email templates for increased sales
  • One webinar with a question and answer period
  • Digital and print copies of all support documents

For more information or to register, please email Karla Helm at karla@indeygo.com.

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Fundraising companies are excellent sources for your fundraising campaign. However, choosing a fundraising provider can be stressful. There are many companies out there, and they often offer similar product lines and merchandise.

While it might seem like all providers are created equal, they are not. In fact, the company you choose to work with will play a pivotal role in determining the success of your fundraiser.

At In-Dey-Go, we provide tremendous opportunities for schools and other organizations to raise funds quickly and easily. Groups can make an average of $1500–$2000 by running a program for 10–14 days!

Why should you choose In-Dey-Go?

  • We are aware that cookie dough is a top fundraiser for schools. Therefore, we offer cookie dough that meets the Choose Sometimes rating from the Alberta Nutrition Guidelines for Children and Youth.
  • We offer healthy products that meet many provincial nutritional standards. All of our cookie dough, muffin dough, and dry cookie mixes are made with non-hydrogenated ingredients. Our muffin dough meets the Choose Most category of the Alberta Nutrition Guidelines for Children and Youth. Furthermore, all of our products are made in a peanut-free facility.
  • We are with you every step of the way. In-Dey-Go supplies your group with all of the necessary tools for running a campaign. Our website is designed to make your job as hassle-free as possible by providing clear guidelines.
  • We are here for support. We know that being the fundraising coordinator is often a thankless job and we are here to help you reach your fundraising goals and to make life as easy as possible for those that hold the position.
  • We offer convenience. Once you have placed an order, we will deliver your products directly to you on a day that works best for your group. We also offer free shipping.
  • We offer additional services. Take advantage of our complementary online estore service to help boost campaign sales.
  • Our products are easy to sell and can be shipped across Canada. People love buying In-Dey-Go products. Just ask Pat!

“The kids loved selling the cookie dough and moms are now asking when they can buy more! This was the best fundraiser we have done, and we look forward to doing it again.”
– Pat At Lawrence Grassi Junior High

Get started on your In-Dey-Go fundraiser today!

For a limited time, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful holiday campaign.

At no additional cost, you will receive:

  • One ebook including tips, tricks, and tools to help support your fundraising efforts
  • Social media and email templates for increased sales
  • One webinar with a question and answer period
  • Digital and print copies of all support documents

For more information or to register, please email Karla Helm at karla@indeygo.com.

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Many schools rely on fundraising to supplement school budgets, pay for equipment and supplies, and fund events. However, with the rise of childhood obesity, schools are rethinking their fundraising campaigns and searching for healthy fundraising alternatives.

In-Dey-Go Fundraising provides excellent opportunities for elementary, junior, and senior high schools to raise funds quickly and easily. In response to the trend towards healthy school fundraising, In-Dey-Go has invested over $125,000 in developing new recipes to meet the healthy school fundraising guidelines.

If your school requires that you meet certain guidelines, it is best to choose from our school-friendly line-up. We offer products that meet the healthy school fundraising guidelines, including our Cookie Dough, Muffin DoughBeef JerkyCoffee and Tea, and select locations can enjoy our Harvest Bundle fundraisers.

Ready to Get Started?

It is never too early to start planning your next fundraising campaign. For a limited time, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful fall campaign.

At no additional cost, you will receive:

  • One ebook including tips, tricks, and tools to help support your fundraising efforts
  • Social media and email templates for increased sales
  • One webinar with a question and answer period
  • Digital and print copies of all support documents

For more information or to register, please email Karla Helm at karla@indeygo.com.

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October–December are the biggest fundraising months of the year. Is your organization ready to take advantage of this popular giving season? If not, keep reading! We know you lead a busy life, which is why we are here to provide you with the proper tips and tools that will ensure that your fall fundraiser sales are wildly successful.

Explain

Let people know what you are fundraising for and what your goals are as a group and individually.

Selling on Social Media

Encourage your sellers to use the supplied social media banners, art, and ads on their personal social media accounts. Create a Facebook group for the exclusive purpose of selling your product and invite friends and family to join.

Selling Over Email

Using the supplied email templates and digital ads, email your contacts asking them to get their fall baking done ahead of schedule!

Selling at the Office

Does your office have a coffee room or an administrative desk? Print out some posters and place them on the tables or at the lobby desk. If you are feeling extra creative, organize a bake exchange and encourage everyone to buy a product or two!

Selling at a Community Event

Check your local community calendar to see if there are any community events during your fundraiser time period. Book a booth to pre-sell your products, or order in advance so that you have product on site. Since most community events will be indoors, offer an activity such as face painting, or colouring to draw in potential customers.

Fall Bake Exchanges

Who do you know who takes part in fall bake exchanges or hosts family gatherings over the holidays? These people in your life will love the idea of not having to search for new recipes during this busy time of the year!

Get the Word Out

Put up posters in your school, arena, sports facility, or community center letting people know about your fundraiser. In-Dey- Go has posters available. Ask about them!

Set Up an Estore

You can easily set up an online estore with In-Dey- Go, making sales quick and convenient.

Does your fundraising need a boost? In-Dey-Go Fundraising is offering an exclusive offer for fundraising coordinators looking to run a more successful holiday campaign.

At no additional cost, you will receive:

  • One ebook including tips, tricks, and tools to help support your fundraising efforts
  • Social media and email templates for increased sales
  • One webinar with a question and answer period
  • Digital and print copies of all support documents

For more information, or to register, please email Karla Helm at info@indeygo.com.

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You may be thinking, “Now that school is out for the summer, should I really be planning our fall fundraising campaign now?” In short, the answer is YES! Let us explain why.

Foresight Leads to Insight

The summer is the perfect time to start planning and organizing your fall fundraiser because you can take a step back to predict and plan for the future. One of the biggest avoidable mistakes we see in fundraising is coordinators being thrown into a campaign at the final hour, without ample time to plan and prepare. This can lead to a high-stress, overwhelming campaign experience, something we want to help you avoid.

October and November Matter

Whether inspired by the generosity of the season, or the feel-good holiday specials, Canadians always give a little more during the holiday season. The giving trend that starts during the last part of the year is no secret and fundraisers are most successful when delivery happens before December 1st. People want to support others during this time of the year and, for many families, giving has become part of the holiday tradition.

With so many other organizations working to raise funds during this critical time, it’s important that your fall fundraiser stands out against the rest. To help you design your master plan, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful holiday campaign.

At no additional cost, you will receive:

  • One ebook including tips, tricks, and tools to help support your fundraising efforts
  • Social media and email templates for increased sales
  • One webinar with a question and answer period
  • Digital and print copies of all support documents

For more information or to register, please email Karla Helm at karla@indeygo.com.

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Your fundraising plan is a road map of how you are going to execute your fundraiser, and will document how your campaign will get from point A to point B. Writing your plan down is a step guaranteed to improve the efficiency of the campaign. Your fundraising plan should cover the basics, so that everyone on the team knows the who, what, where, when, and why of how the campaign is going to run.

Whether your fundraising goal is to build a new sports field or buy books for the school library or fund the local band, you need to be organized so that nothing is forgotten.

A written plan is a living document. It may need to be changed but having a framework will make running your campaign much easier. Your plan will get everyone on the same page—no surprises, assumptions, or misunderstandings.

5 Steps to Writing Your Fundraising Plan

The following are the basics for planning your fundraising campaign. Keep in mind, these are merely tools and suggestions that can help you run your campaign with more ease and efficiency. These five steps are sure to help you launch a well-organized campaign to achieve your fundraising goals.

1. Goal

Why are you having a fundraiser and what do you hope to achieve? Consider the following:

  • The purpose of your fundraiser
  • How much money you need to raise
  • How you are going to raise it (i.e. Determine number of units each participant should aim to sell to meet the group’s fundraising goals)
  • The start and end dates of your fundraising campaign

2. Tasks

What is your action plan? What specific activities need to be done to run your campaign? They may include the following:

  • Calling In-Dey-Go – Have order forms sent out
  • Scheduling social media
  • Making telephone calls and sending emails
  • Fundraising events such as an online estore to complement brochure sales
  • Meetings and/or email correspondence scheduling
  • Determining who can help on delivery day (usually 2–3 volunteers)

3. Calendar

The calendar is a timeline of each activity and when it needs to be done. This can be written on an actual calendar, list, or chart—whatever is most useful for the team. Determine the following:

  • Deadlines for each task
  • Length of each task
  • Lead times for printed materials (i.e. When to order from In-Dey-Go)
  • Event dates

4. Assignments

Determine who is responsible for executing each step in your plan.

  • Identify assignments by each person’s name, not just role, so everyone is clear on exactly who is responsible for each task.
  • Who are the team leaders and go-to people for questions or if problems arise?
  • Who are the back-ups in case a team leader cannot be reached?

5. You’re Not Done Yet! Summarize

When your fundraising campaign is over, there is still one step left to do—prepare a written summary of your fundraising results. Document what was supposed to happen compared to what actually happened. Include the following:

  • What worked
  • What didn’t work
  • How much money was raised compared to your goal
  • Unexpected problems or opportunities that occurred that impacted your campaign results

Once all five steps are completed, next year’s fundraising committee will appreciate your professionalism and use your plan to launch their own campaign!

We are here to help from start to finish. Give us a call if you have any questions—we answer the phone!

Want more fundraising support? Get started on your In-Dey-Go fundraiser today!

For a limited time, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful holiday campaign.

At no additional cost, you will receive:

  • One ebook including tips, tricks, and tools to help support your fundraising efforts
  • Social media and email templates for increased sales
  • One webinar with a question and answer period
  • Digital and print copies of all support documents

For more information or to register, please email Karla Helm at karla@indeygo.com.

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You are probably a pro on social media. You keep up with the family on Facebook, share your kid’s pictures with your friends on Instagram, source recipes and DIY ideas on Pinterest, and check Twitter for the latest news and local happenings.

But using social media for fundraising is different from using it for personal reasons. You are not just posting for fun. You are trying to get people to take action. Whether you are a part of your organization’s fundraising committee, or a parent whose child is having a school fundraiser, we know that you are busy. For this reason, we want to provide you with as many tools to make your fundraising efforts even more successful. Social media is a great opportunity to find and recruit supporters for your cause. Use some, or all of the following tips to take your fundraising to the next level.

5 Tips to SUCCESSFULLY Fundraise on Social Media

1. Use Images

Social media users love images. They stand out in a newsfeed and tell a story quicker than a few lines of text. Depending on which social network you are using, you may have room for an image and a lot of text (Facebook and IG), or you may have to succinctly craft your message (Twitter).
Attention-grabbing ways to use images on your fundraising posts include:

  • Instagram and SnapChat video stories can attract new audiences to your campaign.
  • GIFs and Vines are great ways to deliver your message and do not require a lot of skill to create.
  • A video explaining the purpose of your fundraiser.

2. Have a Clear Call to Action

What do you want your audience to do, and when?

  • Add a link to a page with more information.
  • Do not assume your audience knows who you are or about your cause.
  • Be clear and direct. Use words that invite action such as click, share, and call.

3. Make Them Shareable

If you want your posts to be shared, make them shareable.

  • If it is a Twitter post, limit it to 140 characters.
  • Ask. Most people will not automatically share your post, so ask them to please share, repost, or retweet.
  • Seek out online influencers and ask them to share your post if you know they are a supporter of your cause.

4. Build Your Brand

What is your fundraiser for and why are you having one? Do not assume your audience knows about your project. When you use social media for personal use, you are connecting with people who personally know you. When you use social media for fundraising, you are reaching out beyond your personal circle to find new audiences.

  • #Hashtags give your fundraising campaign a cohesive image across platforms and unify the members of your fundraising team.
  • Be different, but recognizable. Do not make your fundraising campaign so unique that people who are already supporters cannot recognize you.
  • Colour, slogans, and logos are easily recognizable and memorable.

5. Give Supporters a Purpose

Why is your fundraiser different? How can you stand apart?

  • Have a contest.
  • Clearly define your goal and deadline.
  • Give results. When the fundraising campaign is over, your social media campaign is not over. Your supporters and audience need to know the results of your fundraising efforts and how they can contribute in the future.
  • Thank, thank, and thank again anyone who supports your cause and shares your message.

Fundraising using social media is about experimenting and being creative. Just because it has been done before does not mean it cannot be successfully done again. And just because it has not been done, does not mean it will not work now! The key to successfully using social media for fundraising is to put yourself on your audiences’ radar.

Get started on your In-Dey-Go fundraiser today!

For a limited time, In-Dey-Go is offering an exclusive offer for fundraising coordinators looking to run a successful holiday campaign.

At no additional cost, you will receive:

  • One ebook including tips, tricks, and tools to help support your fundraising efforts
  • Social media and email templates for increased sales
  • One webinar with a question and answer period
  • Digital and print copies of all support documents

For more information or to register, please email info@indeygo.com

 

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