How do I plan my fundraising year?

Planning your fundraising year starts with setting clear goals and timelines. Begin by identifying your financial target and when you need the funds.

Next, map out your campaigns around your organization’s busy seasons and community events. If you want to target specific holidays with your Fundraiser, consider timing your fundraising year around seasonal offerings such as Thanksgiving Turkeys. Many groups run at least one or two fundraisers per year—often in the fall and spring—to maximize participation.

Give yourself at least 4–6 weeks to plan and promote each fundraiser, and consider using a mix of product-based fundraisers and events to keep your supporters engaged. At Indeygo, we find that the timeline for running a fundraiser from start to finish is typically about 3-5 weeks: A few days to plan and create your store, 2-3 weeks to sell your products, and 1-2 weeks to receive and distribute your products.